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Capstone Overview Research American Airlines on its own website, the public fili
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Research American Airlines on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page https://www.sec.gov/edgar.shtml and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Develop a 15-minute presentation to the board of directors of American Airlines. Use the template provided ensure that you meet the requirements.
Develop an 8-12 slide PowerPoint presentation with speaker notes based on the assignments from Weeks 3, 6, and 8, (they are attached to this order) and the following:
• Develop an executive-level PowerPoint presentation with 8-12 slides that contain speaker notes and appropriate graphics.
• Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
• Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
• Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
• Outline communications plan the company could use to make the strategies you recommend above known to all stakeholders.
• Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
1. Please use at least 3 quality references on of which must be this textbook: Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.