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Recommend a campaign and action plans. A. If you were tapped by the Ford Fiesta
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Recommend a campaign and action plans.
A. If you were tapped by the Ford Fiesta team to launch a similar VIRAL MARKETING CAMPAIGN in the Philippines in 2022, how will you execute this similarly and differently?
B. Which elements of the campaign would work, and which would not work – using your knowledge (or online knowledge) of the Philippine Millennial Market?
C. For those campaign elements that you think will not work anymore, how would change it?
You can discuss the execution and your reasons behind your recommendations based on the five elements from the list below:
1. Target customer profile
2. Agent profiles (It can be, employees, customer, celebrities, sportscar enthusiast etc.)
3. Social media platforms to be used (FB, tiktok, IG, linkedIn, etc.)
4. Activities / Challenges with agents + timeline to launch
5. Measure effectiveness of the campaign
Paper requirement: Font (Times New Roman) font size (12), single space.