Select Page

Step 1. Place your order

Fill in the order form and provide all details of your assignment.

Step 2. Make Payment

Choose the payment system that suits you most.

Step 3. Receive your paper

Once your paper is ready, we will email it to you.

Using the module’s readings and at least one article published in 2020 or 2021 f

by | Aug 29, 2022 | Marketing | 0 comments

Get Help With Your Essay

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

For This or a Similar Paper Click To Order Now

 

Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research marketing strategy, and target marketing for online vs. store-based business.
Company Background
Select a business that has both online and physical stores. Provide a background of the company; define the target market. Cite and reference your sources. (1/2 page) IBISWorld, used in Module 1, may be a good resource.
The In-Store Experience
Research how the company promotes its store. Look to social media, traditional marketing, and articles about the store’s strategy. Provide an overview of how the store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Online Shopping
Research how the company promotes its online shopping. Look to social media, its online store, and articles about the site’s strategy. Provide an overview of how the online store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Making Connections
Based on the research above, compare and contrast how the company markets its two shopping situations. Provide rationale. Cite and reference your sources. (1/2 page)

For This or a Similar Paper Click To Order Now