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Your task is to integrate in a comprehensive and insightful way. Do not repeat

by | Aug 31, 2022 | Marketing | 0 comments

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Your task is to integrate in a comprehensive and insightful way. Do not repeat case facts unless related to your analysis, synthesis, or reflection.
I. If you were tapped by the Swatch team to launch MoonSwatch in the Philippine market using the tools in the digital space how will you execute the campaign launch?

II. Given the market for the MoonSwatch and your knowledge of the PH demographics and psychographics which elements of the campaign would work, and which would not work (if any)? Why or/and Why not?
III. For those campaign elements that you think may not work (if any), how would you change it? You can discuss the execution and your reasons behind your recommendations based on the five elements from the list below:
a. Target customer profile
b. Brand Assets to build Distinction
c. Social media platforms to be used
d. Activities / Challenges
e. Measure effectiveness of the campaign
Note:
Font: Times New Roman
Font Size: 12
Single Space
Besides the case study, here are the supplementary reading articles and videos, these are the most recent ones.

Queueing For Uranus: Omega Swatch MoonSwatch Watch Review


https://www.hodinkee.com/articles/the-definitive-story-of-moonswatch

Sunday Ramblings: The MoonSwatch Problem


https://www.bmwblog.com/2022/03/31/watches-cars-swatch-x-omega-is-the-moonswatch-cool-or-lame/
https://www.thetimebum.com/2022/04/omega-x-swatch-moonswatch.html

https://www.wired.com/story/how-the-moonswatch-was-made/


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